Over The Air

Marketing Introduction

Mobile operators are introducing more and more new services and features with each passing year. New services often require not only a software solution on the operator’s side‚ but also a special component on the subscriber’s SIM card. It’s not hard to configure the content of new SIM cards‚ as all the necessary content is preloaded on them at the factory.

But it’s much more difficult with cards that are already in use‚ especially if the subscriber base numbers in the millions. There is currently only one way to change the contents of an SIM card and that is through OTA technology‚ which provides access to the card via the mobile network using the techniques described in 3gpp 11.11 and Global Platform.

OTA lets you organize:

• Remote File Management (including reading the contents of files‚ updating and deleting them)
• Remote Application Management (removing and installing applications)

Product Description

A1 Systems Company has developed an OTA platform that is one component of the company’s comprehensive NaviSIM SDP solution.

This platform allows the operator to conduct any OTA campaign and has the following technical features:

• Supports GSM 23.048‚ GSM 11.11‚ Global Platform
• Operating speed up to 70 SMS/sec (up to 350 simultaneously-open dialogue windows)
• Web console for administration
• SNMP monitoring
• Ability to use different SMPP connections for various campaigns
• Horizontal scaling and rapid deployment
• Multi-level logging
• Ability to limit the speed of each of the campaigns
• Ability to obtain a detailed report for each subscriber
• Ability to inform the subscriber about new features after an OTA campaign
• Ability to send an SMS message to the subscriber after a campaign
• Distribution of network requests based on parameters you set

MNO Benefits

OTA allows you to manage the contents of SIM cards‚ including:

• Remote File Management (including reading the contents of files‚ updating and deleting them)
• Remote Application Management

Remote application management allows you to provide a range of services such as displaying the name of the operator on the handset‚ copying the subscriber’s phonebook and recovering it afterward if necessary‚ expanding roaming capabilities‚ and configuring various phone functions such as CBC channels.

Advantages:

• Increased penetration of new services owing to the possibility of sending SMS notifications after the campaign.
• Ease of updating the contents of the SIM card for the subscriber (no need for the subscriber to come to the sales office).

Technical Requirements

To deploy the platform‚ you will need:

• A place to put the server rack if you are deploying the solution at your end‚ or a VPN channel for connecting the platform remotely
• An SMSC connection using the SMPP 3.4 protocol

Requirements for the SIM cards:

• 3gpp 23.048 support
• Java support
• At least 32KB of available space