USSD Portal Toolkit

Marketing Introduction

Today’s market dictates that service delivery systems must allow flexible service management and fast upgrades while providing modules for collecting and analyzing statistics. This is especially important for systems based on the USSD protocol‚ as USSD services were initially tailored for dynamic online interaction with the user. The main criteria for rolling out a service are speed‚ reliability and changeability. Add to this the ability to launch marketing campaigns and content management and you get a product from A1 Systems called USSD Portal Toolkit.

Product Description

USSD Portal Toolkit‚ a system developed by A1 Systems‚ is an independent component of the Archipelago USSD SDP. It allows you to structure the USSD portal and its end user services‚ supports signup and management of the service package and facilitates working with content within the project.

USSD Portal Toolkit handles requests from USSD Center and transmits the service’s response for subsequent relay to the operator’s network. You can connect internal and external applications to the system using standard protocols. The report-creation functions and flexible event notification configuration system allow you to manage your marketing activities for each service and for the portal as a whole.

The system has a set of GUI WEB interfaces for managing the service component as well as administration and testing. The project is the essence of the service side of the system. It’s where the dynamic interactive menus of any complexity are created and the services are connected. The user interface provides access to statistical reports.

MNO Benefits

• Ultra fast rollout of the portal and services
• Minimal rollout cost
• Flexible management and administration
• Possibility of connecting services of outside developers
• Creatiion of a dynamic structure for the USSD portal and services of any complexity
• Full statistics control
• Increasing ARPU in VAS

Specification

• Construction of a multi-level structure for the USSD portal‚ menus or end user services with many nesting levels
• Connection of USSD operator services
• Integration of 3rd party servicesб
• Automated monitoring of system and service operation
• Centralized system administration
• Support of simultaneous operation of multiple portals
• Collection of statistics on unique and new subscribers‚ the number of successful and unsuccessful deductions (charges)‚ etc. for the time period in the context of the whole portal‚ or a separate service
• Distribution of access rights
• Robustness assurance system