Archipelago SDPA1 Systems Archipelago Service Delivery Platform (SDP) is the next generation of interactive marketing services based on Unstructured Supplementary Service Data (USSD). Archipelago creates a unique USSD Browsing experience to mobile operator’s subscribers by powering interactive services on virtually all GSM terminals. It’s the next step in highly scalable‚ revenue generating‚ cost effective and high speed mass market mobile interactivity.
USSD Center
Once a mobile subscriber enters a simple service number or command Archipelago’s USSD Center processes that request to the appropriate service‚ and returns with the specific information to the subscriber‚ in one session and in real-time.
It is high scalable supporting up to 60‚000 subscribers sessions simultaneously and flexible in terms of service configuration like menu items‚ session duration or integration of 3rd party services. In fact‚ Archipelago USSD Centre accelerates the creation of new network services being available within a few hours or days to every subscriber in the operator’s network.
USSD Service Delivery Platform
Archipelagos’ USSD Service Delivery Platform (SDP) leverages A1 Systems’ or any other 3rd party value added services to mobile subscribers. A1 System’s services feature text messages like weather reports‚ currency rates‚ horoscopes‚ local/international news‚ gossip‚ or anecdotes to name just a few. 3rd party services can be easily connected to the SDP by using SMPP or HTTP. The SDP includes plenty of further options for customization including
- Create New Menus
- Develop and Manage Subscriber Services
- Manage Content Database of USSD Services
- Integration of Mobile Operator’s USSD Services
- Integration of 3rd Party Services
- Test and Monitor USSD Services
- Reporting and Marketing Tools to Analyse Promotion Efficiency
- Multilanguage Support
Marketing Introduction
The Unstructured Supplementary Service Data (USSD) transport plays an important role in the creation of quick-access interactive services. USSD dialogue-type menus allow easy signup and management of subscriptions to content as well as useful services and entertainment. The subscriber can intuitively navigate the menus and manage the capabilities of the network. The USSD portal has become a flexible tool for the operator for creating a loyal customer base and a way to provide the maximum number of services in a convenient form. The visually impressive menus are an additional feature making the services enjoyable so that subscribers will return to the portal again and again. Timely introduction of new services and targeted marketing within the portal will tend to steadily increase the subscriber base and thus profitability. As a result‚ the operator achieves high penetration of additional services and a substantial proportion of profits from VAS.
Product Description
The Archipelago USSD service delivery platform from A1 Systems is an effective solution for cellular operators consisting of software and hardware that allow them to create a USSD infrastructure in GSM networks.
The Archipelago USSD SDP system is a high-performance and easily scalable system that not only meets today’s functionality requirements‚ but can also accommodate future changes thanks to its flexible architecture. SIGTRAN support means easy integration with next-generation mobile networks..
The Archipelago USSD SDP consists of two independent components:
USSD Center is the entry point into the operator’s network‚ while USSD Portal Toolkit is a design application that allows you to create a multi-level structure for the USSD portal and the end user services as well as connect and administer the services‚ including operator-developed ones. The report-creation functions and flexible event notification configuration system allow you to manage your marketing activities for each service and for the portal as a whole.
A1 Systems uses technologies based on open standards for the fastest possible rollout and interoperation with network components. The automatic monitoring modules and robustness assurance system ensure reliable 24/7 operation of the platform.