А1 Systems launches new solution for targeted SMS-communications with customers

A1 Systems, international developer of technological platforms for creation and management of carriers’ service delivery portals based on STK/DSTK, USSD and (I)CB technologies, announced today that it has finished the targeted SMS communication campaign for “AlfaStrakhovanie” group of companies.

During the campaign potential AlfaStrakhovanie customers, subscribers of the Russian mobile carrier MegaFon received SMS-notifications about special offer on AlfaStrakhovanie car insurance when they were located in the range of around 300 meters of a car dealer center.  The SMS-notifications were sent only to subscribers who previously approved such communications.

The campaign was carried out based on the newly launched geo&profile targeting solution by A1 Systems.

A1 Systems Managing Director, Ivan Evdokimov said:”We have a long-term partnership with the AlfaStrachovanie group that includes a project on SMS-notifications for AlfaStrakhovanie customers back in 2010. We are glad that our new solution for geo&profile targeted communications was launched in cooperation with AlfaStrakhovanie.”

“Benefits of targeted communications are indisputable, - said Arsen Dallakyan, Head of Marketing and Business Development in Moscow Region, AlfaStrakhovanie. – A1 Systems’ solution helps increasing the efficiency of our promotional campaigns, while at the same time lowering the level of infoglut and thus caring for customer loyalty.”

About companies:
A1 Systems
A1 Systems specializes in complex technological solutions and services, including:
•    SIM-menu and applications
•    USSD-platforms and services
•    CB and ICB solutions.
Our extensive expertise helps converting carries’ opportunities and subscriber base in additional revenues, by solving the most challenging tasks ranging from service delivery platforms development and implementation till the launch of B2C services with the highest ARPU. Technological excellence of our products and high quality of A1 Systems’ implementation services has been multiply validated by the long-term cooperation with leading Russian and international carriers.

AlfaStrakhovanie Group
AlfaStrakhovanie Group includes AlfaStrakhovanie PLC, AlfaStrakhovanie-Life LLC, CJSC AVICOS, Unified Insurance Aviation Fund (AFES) Insurance Company PLC, AlfaStrakhovanie-MS LLC, VIRMED Medical Insurance Company LLC, Medicine AlfaStrakhovanie LLC, AlfaMedProject LLC, AsStra Medical Insurance Company LLC and Insurance Company Moscow PLC.  At 2010 year end, the insurance market share controlled by the Group reached 4.5%, and insurance fees collected by AlfaStrakhovanie amounted to 25.1 billion rubles. A year earlier, these figures were equal to 4% and 20.5 billion rubles, respectively. The growth of insurance volumes, as compared to 2009, was attained in all market segments except for CNC insurance (collected fees reached 5.8 billion rubles versus 6 billion rubles in 2009). The largest part in the general structure of AlfaStrakhovanie Group’s insurance portfolio is commanded by property insurance (28% at 2010 year end), CNC insurance (23.3%) and health insurance (15.8%).

For additional information, please contact Anna Makeeva at: pr@a1-systems.com or +7 (495) 642-87-94 or Maria Ushakova at: pressa@alfastrah.ru or  +7 (495) 785-73-20