A1 Systems launches OTA-campaign to update SIM-menu for Azercell subscribers

23 November 2011, Moscow
During the campaign A1 Systems OTA-platform will be used to load the updated SIM-menu to Azercell subscribers’ SIM-cards.
The new SIM-menu, developed by A1 Systems, provides Azercell subscribers easy access to a variety of multimedia services, including music, games, java-video, pics, mobile dating services, quizzes, chat, etc.
The SIM-menu is updated remotely using the OTA-platform by A1 Systems. A1 Systems OTA-platform enables carriers to remotely manage the contents of their SIM-card menus: load to SIM-cards demanded applications and launch new services, without the need for the carrier to exchange SIM-cards or for subscribers to visit customer office.
During the campaign the menu update is planned for around 2 million of SIM-cards.
“An OTA-campaign sets strict requirements to the platform in use: both successful SIM-menu update and no excessive cellular network load are crucial for the OTA-campaign accomplishment,” said Ivan Evdokimov, Managing Director, A1 Systems. “We highly appreciate Azercell confidence in our company as reliable solution provider and their cooperation that helped us launch this project.”
“Azercell major principle is to make the life of our subscribers more vivid and bright by providing them a wide variety of opportunities. We are grateful to A1 Systems for their ongoing support in introducing new services for our subscribers,” commented Leila Mamedova, VAS Manager, Azercell.    

About companies:
A1 Systems
A1 Systems specializes in complex technological solutions and services, including:
•    SIM-menu and applications
•    USSD-platforms and services
•    CB and ICB solutions
Our extensive expertise helps converting carries’ opportunities and subscriber base in additional revenues, by solving the most challenging tasks ranging from service delivery platforms development and implementation till the launch of B2C services with the highest ARPU. Technological excellence of our products and high quality of A1 Systems’ implementation services has been multiply validated by the long-term cooperation with leading Russian and international carriers.

Azercell
Azercell Telecom LLC was established in January 1996 and started its commercial activities as the first GSM operator in Azerbaijan on December 15, 1996. Since the first few years of its activities, Azercell has maintained its lead position in the telecommunication market.
At the moment Azercell has more than 4.000 000 subscribers with population coverage – 99ǀ% , coverage area – 80% (excluding the 20% of occupied territories) and holds 55% of the market share in mobile telecommunications.
Azercell is a part of TeliaSonera. TeliaSonera was formed by a merger of Sweden’s Telia and Finland’s Sonera corporations in December 2002. Currently, it is one of the largest and the strongest International Carriers of Europe.

For additional information, please contact Anna Makeeva at: pr@a1-systems.com or +7 (495) 642-87-94